The term business development is a relatively new one. A person that was hired to expand a business was generally considered a sales executive. Now we view business expansion in a different light. It emcompasses two distinct roles
- Internal growth and expansion within the company
- External growth to expand the customer and revenue base
The business development executive may have many duties.
- Work with existing products and services to find new avenues for distribution
- Recommend new products and services to foster company growth
- Uncover ways to work with other companies on joint ventures
- Discover new ways to market and sell products or services
- Continually adapt market and sales strategies to keep pace with the changing economy
- Maintain awareness of the competition and develop strategies to compete
Many small businesses cannot afford to hire a person to fill this role. However it is essential for every business to make sure that these functions are handled.
Swann Business Solutions will provide cost effective solutions for business development needs.
This is an essential part of company growth and is needed in our changing economy.
