Not all sales people are created equal.
It is very important to train and maintain a highly successful sales force. A step-by-step training is necessary to make sure that the people you rely on to build the business know the business and know how to grow the business.
Too often small business owners invest very little time and effort in training these key members. For many owners, the time spent training the sales force is time that they could be spending making sales themselves. Our sales training will be a guide to increase growth, productivity and revenue.
There are several components that make a great sales staff.
1. Company Background Knowledge
- Every sales person should be able to answer questions regarding the company.
2. Product Knowledge
- It may seem obvious, but knowing what you are selling is sometimes overlooked.
3. Know Your Customer
- Every good salesperson must know who they are trying to reach and the best way to reach them.
4. Communication Skills
- Can you verbalize the goals of the company and the product to your ideal customer in a way they can understand?
5. Closing the Deal
- This is the part that everybody focuses on. Did you get the sale? For every salesperson this is the bottom line. However, the ability to close may be the most elusive skill to master. Focusing on steps 1-4 make step 5 very easy,
6. Follow Up
- The final piece of the sales puzzle that most salespeople never do. Our best customer is the one that we already have. Make sure you maintain great relationships and future sales are sure to follow.
